Designer-
1. What do you think is the best thing about denim?
2. Are there any movements/eras in fashion that have influenced your work or designs?
3. Do you have any celebrity style icons or anyone that you would love to design for?
4. What is your favourite use for denim?
5. Do you think that it is a practical material?
6. Do you think it is versatile?
7. Has anyone ever asked you to design anything specifically out of denim?
8. What is your opinion on double denim? Would you advice people against it?
New look shop assistant-
1. Do you wear denim often?
2. Does the shop's stock influence what you wear yourself?
3. Do you think that denim is more day or nightwear?
4. Do you think that your stock reflects this?
5. What is your opinion on double denim? Would you advice people against it?
6. Do you think that it is versatile?
7. What type of denim items does the shop sell?
8. Does denim sell well?
9. What do you think is the best thing about denim?
Wednesday, 20 October 2010
Research for documentary- Archive footage
Youtube-
Levi jeans advert (laundrette)
Film-'Brokeback Mountain'
Images/video footage illustrating why it's banned in North Korea
Film-'Rebel without a cause'
Google-
Images/Video footage illustrating why it's banned in North Korea
Images of celebrities wearing double denim.
Levi jeans advert (laundrette)
Film-'Brokeback Mountain'
Images/video footage illustrating why it's banned in North Korea
Film-'Rebel without a cause'
Google-
Images/Video footage illustrating why it's banned in North Korea
Images of celebrities wearing double denim.
Research for documentary- Planning for 'New Look' interview
Remember-
Test mic- film a test question and then test playback.
Find place on tape, don't film over anything.
Take photographs.
No light behind her.
If possible, name tag on show.
Cutaways-
Tracking and panning of jeans.
Someone choosing jeans (hand across them).
Film front of shop (sign)- establishing shot for the interview.
Film a New Look tag on a pair of jeans (or other form of denim).
Test mic- film a test question and then test playback.
Find place on tape, don't film over anything.
Take photographs.
No light behind her.
If possible, name tag on show.
Cutaways-
Tracking and panning of jeans.
Someone choosing jeans (hand across them).
Film front of shop (sign)- establishing shot for the interview.
Film a New Look tag on a pair of jeans (or other form of denim).
Wednesday, 13 October 2010
Tuesday, 5 October 2010
Formal Proposal
Topic- Denim
Type of documentary- Informative
Style of documentary- Expository
Channel and scheduling- C4, 8.00-8.30pm, Sunday
Target Audience- Teens/young adults
Primary Research- Questionnaires, Interviews/Vox pops, Cutaways, mise en scene/location.
Secondary Research- Archive footage (e.g images, films and music- 'Dukes of Hazzard' clips, 'Levi' advert in the laundrette, celebrities wearing denim and practical uses of denim eg denim uses in the workplace and the history of denim).
Narrative structure- Informative- There is a question at the start of the show (the title- 'What's the obsession with...denim?'), leads into opinions and history of denim to analyse the question, and this eventually leads to a conclusion- what the obsession with denim is, in other words, why denim is so popular.
Outline of content- Interviews-Vox pops (public opinion), Shop owner/manager.
Archive footage- 'Dukes of Hazzard' clips, 'Levi' advert in the laundrette, Pics of celebrities.
Cutaways- Aisles of denim (tracking/panning), people buying/picking up denim, people wearing denim (Liverpool).
Resource Requirements- Camera, mic, computer, tripod, Props/mise en scene to suit interviewee.
Brainstorm of content for the documentary
*Interviews- Vox pops in Liverpool- Shop owners- Manufacturers/designers.
*Voice over- Female- to suit the theme.
*Archive footage- Adverts- Levi, Gap- Celebs in denim (Pics or vids) COMARED TO Practical use of denim (Pics or vids).
*Cutaways- Panning/tracking of aisles with denim in, people buying or picking up denim.
*Voice over- Female- to suit the theme.
*Archive footage- Adverts- Levi, Gap- Celebs in denim (Pics or vids) COMARED TO Practical use of denim (Pics or vids).
*Cutaways- Panning/tracking of aisles with denim in, people buying or picking up denim.
Monday, 4 October 2010
Target Audience Research- Questionnaire result charts
We used this to establish what our target audience would be, which on recieving the results, appeared to be both male and female.
Again, this was used to establish what our target audience would be and what content would be appropriate. Most of the respondents were of an older age, therefore we were able to include content on the sexualisation of denim.
This was the time slot in which we chose to schedule our documentary.
Due to this feedback, we chose to air our documnetary on channel 4.
As fashion was one of the top responses, it gave us the go ahead to progress with our idea.
This gave us a further insight into the styles and types of documentary that our target audience enjoyed to watch.
This gained us knowledge on the type of people that we would be creating a documentary for, and also, what typw of music we should use for our opening titles and throughout the film.
This showed us that our target audience do enjoy watching documentaries, as positive adjectives have been used, and this would suggest that if it was aired it would be successful.
As our documentary is part of a series, this would give us hints as to how often to broadcast a new episode.
This gave us a further insight into the styles and types of documentary that our target audience enjoyed to watch.This gained us knowledge on the type of people that we would be creating a documentary for, and also, what typw of music we should use for our opening titles and throughout the film.This showed us that our target audience do enjoy watching documentaries, as positive adjectives have been used, and this would suggest that if it was aired it would be successful.As our documentary is part of a series, this would give us hints as to how often to broadcast a new episode. Even though the majority of respondents would not prefer a female voice-over, we have chosen to go against this as we feel that a female voice over would suit the theme and purpose alot more than a male voice-over.
We have chosen to make our documentary part of a series for this reason.
We have included the three most popular answers based on this.
We have included a section about the history of denim based on this.
This gains us more insight into people's knowledge on the trends of denim, and also hints that we should ask these questions to our expert interviewees.
We have chosen to make our documentary part of a series for this reason.We have included the three most popular answers based on this.We have included a section about the history of denim based on this.
This gains us more insight into people's knowledge on the trends of denim, and also hints that we should ask these questions to our expert interviewees.
Gains us an insight into how much our target audience likes denim.
Gains us an insight into how experimental our target audience is with denim, and whether they think that it is versatile.
Hints at how often our audience wears denim.
Hints at how often our audience wears denim.
As there is two opinions for this question, it may suggest that we should ask our expert interviewees the saame question and also, include a section in the documentary about the different uses for denim.
Suggests that we either shouldn't include a section on the fashion trends of denim OR that we should because it may mean that people don't follow fashion trends of denim as they don't have any knowledge of what they are.
Gives us an insight into how much content we should include about denim and celebrity culture.
As this is an equal result we should get opinions from both men and women on denim.
Suggests that we should include content about films/programmes/adverts etc that are about denim to inform our audience.
Gains us an insight into how experimental our target audience is with denim, and whether they think that it is versatile.Hints at how often our audience wears denim.Hints at how often our audience wears denim.As there is two opinions for this question, it may suggest that we should ask our expert interviewees the saame question and also, include a section in the documentary about the different uses for denim.Suggests that we either shouldn't include a section on the fashion trends of denim OR that we should because it may mean that people don't follow fashion trends of denim as they don't have any knowledge of what they are.Gives us an insight into how much content we should include about denim and celebrity culture.As this is an equal result we should get opinions from both men and women on denim.Suggests that we should include content about films/programmes/adverts etc that are about denim to inform our audience.Target Audience Research- Questionnaire Questions
Please can you fill in this short questionnaire.
1. What gender are you?
Female
Male
2. How old are you?
10-14
15-17
18-21
22-25
26+
3. What time do you usually watch TV? (please tick one)
6-9am
10-12pm
1-3pm
4-6pm
7-10pm
10+
4. What terrestrial TV channel do you most watch? (please tick one)
BBC1
BBC2
ITV1
Channel 4
Five
5. What is your favourite genre for a documentary?
Fashion
Beauty
Historical/informative
Food
Hospitality
Music
Medical
Topical
Other
If other please specify................
6. State two documentaries that you have watched and enjoyed recently
1........................
2.......................
7. What is your favourite genre of music?
Pop
RnB/Hip hop
Rock
Indie
Classical
Dance
Drum and Bass
Other
If other please specify.................................
8. What word would you use to describe documentaries?
Interesting
Informative
Boring
Controversial
Topical
9. How often do you watch documentaries? (please tick one)
Daily
Weekly
Monthly
Less
10. Would you prefer a male or female voice over? (please tick one)
Male
Female
Don't mind
11. Would you prefer a series of documentaries, or just a one off? (please tick one)
Series
One-off
Don't mind
12. If you were to watch a documentary about denim, who would you like to see interviewed? (please tick two)
Manufacturer
Designer
Customers
Shop assistant
Other
If other please state..............................
13. Would you like to know the history of denim?
Yes
No
14. Would you wear more than one item of denim in an outfit?
Yes
No
15. Do you have a favourite denim item?
Yes
No
If yes, please state.................................
16. Have you ever worn coloured denim?
Yes
No
17. Do you think denim is comfy?
Yes
No
18. Do you prefer to wear denim to other materials such as cotton?
Yes
No
19. Do you wear denim casually or for going out in?
Casually
Going out
20. Do you follow the fashion trends of denim?
Yes
No
21. If you saw a celebrity wearing a particular denim item, would that influence you to buy a similar item?
Yes
No
22. Who do you think wears denim more, men or women?
Men
Women
23. Do you know any films/TV programmes that you associate with denim?
Yes
No
If yes, please state...................................
1. What gender are you?
Female
Male
2. How old are you?
10-14
15-17
18-21
22-25
26+
3. What time do you usually watch TV? (please tick one)
6-9am
10-12pm
1-3pm
4-6pm
7-10pm
10+
4. What terrestrial TV channel do you most watch? (please tick one)
BBC1
BBC2
ITV1
Channel 4
Five
5. What is your favourite genre for a documentary?
Fashion
Beauty
Historical/informative
Food
Hospitality
Music
Medical
Topical
Other
If other please specify................
6. State two documentaries that you have watched and enjoyed recently
1........................
2.......................
7. What is your favourite genre of music?
Pop
RnB/Hip hop
Rock
Indie
Classical
Dance
Drum and Bass
Other
If other please specify.................................
8. What word would you use to describe documentaries?
Interesting
Informative
Boring
Controversial
Topical
9. How often do you watch documentaries? (please tick one)
Daily
Weekly
Monthly
Less
10. Would you prefer a male or female voice over? (please tick one)
Male
Female
Don't mind
11. Would you prefer a series of documentaries, or just a one off? (please tick one)
Series
One-off
Don't mind
12. If you were to watch a documentary about denim, who would you like to see interviewed? (please tick two)
Manufacturer
Designer
Customers
Shop assistant
Other
If other please state..............................
13. Would you like to know the history of denim?
Yes
No
14. Would you wear more than one item of denim in an outfit?
Yes
No
15. Do you have a favourite denim item?
Yes
No
If yes, please state.................................
16. Have you ever worn coloured denim?
Yes
No
17. Do you think denim is comfy?
Yes
No
18. Do you prefer to wear denim to other materials such as cotton?
Yes
No
19. Do you wear denim casually or for going out in?
Casually
Going out
20. Do you follow the fashion trends of denim?
Yes
No
21. If you saw a celebrity wearing a particular denim item, would that influence you to buy a similar item?
Yes
No
22. Who do you think wears denim more, men or women?
Men
Women
23. Do you know any films/TV programmes that you associate with denim?
Yes
No
If yes, please state...................................
Initial plans
Topic- Denim
Target Audience- Teens and young adults
Channel- 4
Scheduling- 7.00- 7.30pm
Title- 'What's the obsession with....Denim?' (Series-'What's the obsession with...')
Content-
Interviews- Vox pops in Liverpool, manufacturer, designer etc
Archive footage- celebs in denim, history and practical use of denim, 'Levi', 'Gap' adverts etc
Cutaways- People buying denim, people wearing denim.
Target Audience- Teens and young adults
Channel- 4
Scheduling- 7.00- 7.30pm
Title- 'What's the obsession with....Denim?' (Series-'What's the obsession with...')
Content-
Interviews- Vox pops in Liverpool, manufacturer, designer etc
Archive footage- celebs in denim, history and practical use of denim, 'Levi', 'Gap' adverts etc
Cutaways- People buying denim, people wearing denim.
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