Scheduling

*TV companies want to reach the right audience for a particular programme.
*Inheritance- Scheduling a programme after a popular programme to try and 'inherit' some of it's audience.
*Pre-echo- As above but reverse- They might tune in before the popular programme.
*Hammocking- A programme in between two popular programmes.
HOWEVER, remote controls and digital TV can affect this type of scheduling.
*Watershed (9.00)- Children in bed, therefore there is stronger language, sex references, drug references and violence. Also taboo subjects/ graphic images can be included.
*Narrow casting- Specific audiences, for example channels such as 'Dave' and 'Disney Channel'.

Analysing the terrestrial TV listings-

1. The schedule for each day can be broken down into clear segments. How would you categorise these segments?
* Daytime and Evening.

2. Who are the target audience for these segments?
*Day- Primarily senior persons, stay at home parents or children under school age.
*Night- Mass audience

3. What would you say are the most popular genres on television?
*Soaps, as they are long running and scheduled at prime time slots.

4. Who is the target audience of each terrestrial channel?
*BBC1- Mass Audience
*BBC2-Educational (mass)
*ITV- Mass audience
*4- Mass audience
*5- Mass audience

5. Roughly what percentage of each channel's schedules is taken up with repeats? Why do you think this is?
*Channel 5- 15% (going with what they know will be successful.
*ITV1 + BBC1- 5%

6. Which channels have more imported programmes in their schedules? Why do you think this might be?
*Channel 5- neighbours, home and away etc. lower rated channel- therefore, they are using what they know will be successful.

7. What do you understand by the term 'the watershed' and where does this occur in the schedules? After 9.00pm- greater use of bad language, violence, graphic/sexual scenes.