Target Audience Research- Questionnaire result charts

We used this to establish what our target audience would be, which on recieving the results, appeared to be both male and female.

Again, this was used to establish what our target audience would be and what content would be appropriate. Most of the respondents were of an older age, therefore we were able to include content on the sexualisation of denim.

This was the time slot in which we chose to schedule our documentary.

Due to this feedback, we chose to air our documnetary on channel 4.

As fashion was one of the top responses, it gave us the go ahead to progress with our idea.

This gave us a further insight into the styles and types of documentary that our target audience enjoyed to watch.

This gained us knowledge on the type of people that we would be creating a documentary for, and also, what typw of music we should use for our opening titles and throughout the film.

This showed us that our target audience do enjoy watching documentaries, as positive adjectives have been used, and this would suggest that if it was aired it would be successful.

As our documentary is part of a series, this would give us hints as to how often to broadcast a new episode.

Even though the majority of respondents would not prefer a female voice-over, we have chosen to go against this as we feel that a female voice over would suit the theme and purpose alot more than a male voice-over.

We have chosen to make our documentary part of a series for this reason.


We have included the three most popular answers based on this.

We have included a section about the history of denim based on this.


This gains us more insight into people's knowledge on the trends of denim, and also hints that we should ask these questions to our expert interviewees.

Gains us an insight into how much our target audience likes denim.

Gains us an insight into how experimental our target audience is with denim, and whether they think that it is versatile.

Hints at how often our audience wears denim.

Hints at how often our audience wears denim.

As there is two opinions for this question, it may suggest that we should ask our expert interviewees the saame question and also, include a section in the documentary about the different uses for denim.

Suggests that we either shouldn't include a section on the fashion trends of denim OR that we should because it may mean that people don't follow fashion trends of denim as they don't have any knowledge of what they are.

Gives us an insight into how much content we should include about denim and celebrity culture.

As this is an equal result we should get opinions from both men and women on denim.

Suggests that we should include content about films/programmes/adverts etc that are about denim to inform our audience.